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BA (Hons) Fashion Design with Marketing

UCSI University

Level

bachelor

Duration

3 Years

Location

Kuala Lumpur, Malaysia

Entry Exams

MUET

Tuition Fee

RM 115,764 (International, approximate total)

Intake

January, May and September

Program Overview

The BA (Hons) Fashion Design with Marketing is designed to prepare graduates to meet the global fashion market demands in strategic planning, innovations, better product designs and inventive marketing concepts. The speed of delivery, quality of production and creativity in design

are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas necessary to keep fashion fresh, alive and up-to-the-minute.

This programme received a 100% graduate employability score in the Ministry of Higher

This programme combines 75% ‘hands-on’ skills directed towards fashion design, illustration, textiles, pattern cutting and garment construction, and 25% marketing skills. This is designed to enable the student to experiment with original design concepts and equip them with market intelligence skills. They will be able to communicate, brand and focus their designs towards identified markets. This ultimately will facilitate multiple career opportunities within the fashion industry.

The Bachelor of Arts (Hons.) in Fashion Design with Marketing graduate will be a versatile fashion specialist with the ability to professionally:

Apply logical, critical and creative thinking to a range of problems

Commit to ethical action and social responsibility

Apply an international perspective to their profession

Key Modules

  • 1Fashion Illustration and Design Communication
  • 2Garment Construction and Fashion Sewing
  • 3Art History
  • 4Visual Communication
  • 5Life Drawing
  • 6Integrated Marketing Communication in Fashion
  • 7History of Fashion
  • 8Creative Cutting
  • 9Design Development and Portfolio
  • 10Extra-curricular Learning Experiences 1 (MPU-U4)
  • 11University Life (MPU-U2)
  • 12Fundamentals of Management
  • 13Fundamentals of Marketing
  • 14Co-operative Placement 1
  • 15Customer Communication
  • 16Fabric and Functions
  • 17Industry Brief 1 - Production and Realisation
  • 18Industry Brief 1 - Research and Design Presentation
  • 19Extra-curricular Learning Experiences 2 (MPU-U4)
  • 20Business Modeling with Spreadsheet
  • 21Entrepreneurship
  • 22Industry Brief 2 - Production and Realisation
  • 23Industry Brief 2 - Research and Design Presentation
  • 24Sculpting with Fabric
  • 25Religions in Malaysia (MPU –U3)
  • 26Co-operative Placement 2
  • 27Industrial Design and Manufacture
  • 28Final Major Project - Research, Idea Development and Rationale
  • 29Men’s Wear - Tailoring Manufacture and Styling
  • 30Extra-curricular Learning Experiences 3 (MPU-U4)
  • 31Fashion Show Production - Collaborative Project
  • 32Corsetry Construction Techniques
  • 33Final Major Project - Portfolio and Dissertation
  • 34Final Major Project - Realisation and Manufacture
  • 35Co-operative Placement 3
  • 36Appreciation of Ethics and Civilisations
  • 37(Penghayatan Etika dan Peradaban)
  • 38Philosophy and Contemporary Issues
  • 39(Falsafah dan Isu Semasa)
  • 40Communication in Bahasa Melayu 3
  • 41(Bahasa Melayu Komunikasi 3)

Entry Requirements

  • Minimum FIVE (5) Credits
  • Minimum Grade C in TWO (2) Subjects (GP 2.00)
  • Minimum Grade D in TWO (2) Subjects (GP 2.00)
  • International Baccalaureate (IB)
  • Minimum score of 26/42 credits from SIX (6) Subjects
  • Portfolio Assessment
  • Minimum 6 pieces of artwork are required for review
  • National Matriculation
  • Minimum CGPA of 2.0
  • Other Qualifications Equivalent to STPM/A-Level by MQA
  • Minimum average score of 60%
  • Advance Diploma (Level 5, MQF)
  • Sijil Tinggi Agama Malaysia (STAM)
  • Minimum Grade of Jayyid
  • Diploma Kemahiran Malaysia (DKM)/Diploma Vokasional Malaysia (DVM)
  • Subjected to HEP Senate / Academic Board's approval
  • Diploma Lanjutan Kemahiran Malaysia (DLKM)
  • Other Qualifications Recognised by the Malaysian Government
  • Case-by-case basis
  • Note for Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) and Diploma Lanjutan Kemahiran Malaysia (DLKM):
  • The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme; OR other relevant equivalent qualifications recognised the Malaysia Government AND pass an interview (online / virtual / conventional) OR submission of student’s portfolio, to be determined by the HEP as required.
  • Entry Requirements for Foundation Year
  • Minimum 5 credits
  • Minimum 3 credits
  • Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
  • Minimum overall average of 50%
  • Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency
  • Minimum overall average of 60%
  • **Equivalency of qualification in accordance to Malaysian Qualification Agency Standards
  • Academic Requirements
  • English Language Requirements
  • For Local Students
  • SPM English Language
  • SPM English Language 1119/O-Level/IGCSE
  • UEC English Language
  • In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
  • For International Students
  • Pearson Test of English
  • TOEFL Essentials
  • Cambridge Certificate of Proficiency in English (CPE)

Career Prospects

  • Graduates will find employment opportunities as:
  • Pattern Cutters
  • Fashion Buyers
  • Pattern Graders
  • Specialist Cutters
  • Fashion Designers
  • Fashion Entrepreneurs
  • Fashion Merchandisers
  • Bespoke / Production Tailors
  • Apparel / Garment Production Managers

Interested in BA (Hons) Fashion Design with Marketing?

Apply now and start your journey. Our team will guide you through the entire application process.

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