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BA (Hons) Mass Communication

UCSI University

Level

bachelor

Duration

3 Years

Location

Kuala Lumpur, Malaysia

Entry Exams

MUET

Tuition Fee

RM 96,906 (International, approximate total)

Intake

January, May and September

Program Overview

This specialised programme paves the way for a career in the media industry through three pathways which are film and television, journalism as well as marketing and communications. With an in-depth understanding of the field’s fast-changing dynamics, our students become trailblazers with impressive achievements. They have have set up their own digital media companies, are working with some of the largest public relations companies in the world and write for leading newspapers.

This programme received a 100% graduate employability score in the Ministry of Higher

Coursework percentage: 60% and written examination percentage: 40%.

Key Modules

  • 1Introduction to Mass Communication
  • 2Basic Photography
  • 3Visual Communication
  • 4Introduction to Public Speaking
  • 5Introduction to Video Production
  • 6Fundamentals of Management
  • 7Writing For Mass Communication
  • 8University Life (MPU-U2)
  • 9Co-operative Placement 1
  • 10Extra-curricular Learning Experience 1 (MPU - U4 )
  • 11Major Electives – Choose 3
  • 12Introduction to Advertising
  • 13Film Studies
  • 14Introduction to Public Relations
  • 15Introduction to Journalism
  • 16Fundamentals of Marketing
  • 17Core Courses
  • 18Creative Content Development
  • 19Mass Communication Research 1
  • 20Design & Thinking
  • 21New Media Studies
  • 22Co-operative Placement 2
  • 23Extra-curricular Learning Experience 2 (MPU - U4)
  • 24Media, Law & Ethics
  • 25Entrepreneurship
  • 26Alternative Voices and Issues in Mass Communication
  • 27Mass Communication Project
  • 28Mass Communication Research 2
  • 29Cooperative Placement 3
  • 30Extracurricular Learning Experience 3 (MPU - U4)
  • 31Free Elective - Choose 3
  • 32Video Editing
  • 33New Media Production and Strategies
  • 34Corporate Social Responsibility and Event Management
  • 35Popular Culture
  • 36Advertising Campaign
  • 37Introduction to Psychology
  • 38Organisational Behaviour
  • 39Introduction to Political Science
  • 40Critical Issues in the Contemporary World
  • 41Future Directions, Future Casting
  • 42Thinking and Being
  • 43Mass Communication Pathways – Choose One Pathway
  • 44Pathways – (to be taken in Year 2 and Year 3)
  • 45Film Production
  • 46Film Appreciation
  • 47Documentary Production
  • 48Directing and Aesthetics
  • 49Scriptwriting
  • 50TV Production (CAPSTONE COURSE)
  • 51Photojournalism
  • 52Editing
  • 53Feature Writing
  • 54New Media Journalism
  • 55Broadcast Journalism
  • 56Media Publishing for Print and New Media (CAPSTONE COURSE)
  • 57Creative Copywriting
  • 58Marketing Strategies
  • 59Brand Communication
  • 60Consumer Behavior
  • 61Media Planning & Management
  • 62Integrated Marketing Communication Campaign (CAPSTONE COURSE)
  • 63Appreciation of Ethics and Civilisations
  • 64(Penghayatan Etika dan Peradaban)
  • 65Philosophy and Contemporary Issues
  • 66(Falsafah dan Isu Semasa)
  • 67For International students:
  • 68Communication in Bahasa Melayu 3
  • 69(Bahasa Melayu Komunikasi 3)
  • 70University life
  • 71Malaysian Experiential Tourism
  • 72Extra-curricular Learning Experience 1 to 3

Entry Requirements

  • Passed at least two (2) subjects with a minimum Grade C (GP 2.00) in any two (2) subjects
  • A minimum grade of Jayyid in STAM or its equivalent and credit in English at SPM / O-Level
  • A-Level or equivalent
  • A minimum of Grade D in any two (2) subjects in A-Level
  • A minimum of 5 credits B6 including English. Applicant without credit in English (UEC) but obtained credit in English (SPM) qualified for enrolment.
  • International Baccalaureate (IB)
  • A minimum score of 26/42 for six subjects (A minimum of Grade 4 for credit transfer – Year 1)
  • A minimum CGPA of 2.0 and credit in English at SPM or its equivalent
  • UCSI Foundation in Arts / Diploma / Advanced Diploma / Degree or Equivalent
  • A minimum CGPA of 2.0 and credit in English at SPM
  • Diploma in Media and Communication / Diploma in Psychology / Diploma in Early Childhood Education or equivalent
  • A minimum CGPA of 2.0
  • Australian Year 12 (AUSMAT / SACE / SAM / TEE / WACE / NTCE / NSW HSC)
  • A minimum mark of 60%
  • Canadian High/Secondary School Grade 12 or Canadian Pre-U/Matriculation
  • For international students:
  • In the event that the English Language Requirements are not met, student may be offered a “Conditional Offer” with the condition English competency is met through university’s English module.
  • The credit requirement in English at the SPM level can be waived if the said qualification includes English subject/s and its achievement is equivalent to or exceeds the credit requirement of the subject at the SPM level.
  • FOUNDATION IN ARTS
  • Academic Requirements
  • Minimum 5 credits including credit in English
  • Minimum 3 credits
  • Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
  • Minimum overall average of 60%
  • Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency
  • Equivalency of qualification in accordance to Malaysian Qualification Agency standards
  • English Language Requirements
  • For Local Students
  • SPM English Language
  • SPM English Language 1119/O-Level/IGCSE
  • UEC English Language
  • A minimum score of 42
  • In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
  • *Exemption of English language requirement for entry using Diploma in Mass Communication
  • For International Students
  • Cambridge Linguaskill
  • Cambridge English Qualifications and Tests
  • Pearson Test of English
  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
  • The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.

Career Prospects

  • Broadcasting
  • Film
  • Media
  • Advertising
  • Public Relations / Corporate Communications
  • Journalism
  • Event Management
  • Photojournalism
  • Journalist
  • Advertising Project Manager/Executive
  • Fashion Photographer
  • Film Director
  • TV Correspondent
  • Linguist
  • Publication Officer
  • Writer
  • Public Relations Specialists
  • Diplomatic Service Officer
  • Brand Management
  • Editor
  • Researchers
  • Corporate Social Responsibility Officer
  • Broadcast Manager
  • Creative Director
  • Newscaster

Interested in BA (Hons) Mass Communication?

Apply now and start your journey. Our team will guide you through the entire application process.

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