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Bachelor in Digital Marketing (Honours)

Asia Pacific University of Technology & Innovation

Level

bachelor

Duration

3 years

Location

Kuala Lumpur, Malaysia

Entry Exams

IELTS : 5.5 TOEFL IBT : 3.5 Pearson (PTE) : 51 MUET : Band 4

Tuition Fee

RM108,500 (USD28,555) (International, total)

Intake

28 September 2026, 24 November 2026

Program Overview

This programme is specifically designed to provide students with:

A deep understanding of the principles, technologies and strategic frameworks that underpin contemporary digital marketing, along with the practical skills required to excel in an AI-driven, data-centric marketing landscape.

Comprehensive knowledge of digital marketing analytics, performance measurement frameworks, and data-driven strategic planning techniques essential for managing modern marketing intelligence and optimising digital decision-making.

Familiarity with a wide spectrum of digital platforms, tools, and emerging technologies and how they are deployed in real-world digital environments.

The ability to critically evaluate, select, and apply appropriate digital tools, content strategies, and optimisation techniques across social media, search, e-commerce, and omnichannel ecosystems to maximise customer engagement and organisational growth.

Key Modules

  • 1Introduction to Management
  • 2Fundamentals of Accounting
  • 3Business and Communications Skills
  • 4Business Economics
  • 5Business Law
  • 6Digital Thinking and Innovation
  • 7Fundamentals of Entrepreneurship
  • 8Marketing
  • 9People Management
  • 10Quantitative and Statistical Methods
  • 11Business Ethics and Governance
  • 12Innovation Process
  • 13Business Research Methods
  • 14E Commerce
  • 15B2B Marketing
  • 16Delivering Customer Value
  • 17Consumer Behaviour
  • 18Marketing Intelligence and Research
  • 19Digital Marketing
  • 20Digital Marketing Channels
  • 21Socia Media and Communication
  • 22Creative Copywriting
  • 23Venture Building
  • 24Digital Content Creation
  • 25Building Customer Relationship
  • 26Global Marketing
  • 27Digital Marketing Communications
  • 28Investigations in Marketing Management
  • 29Digital Strategy and Analytics
  • 30Marketing Management Project
  • 31Strategic Marketing Planning
  • 32Digital Execution
  • 33Behavioural Science & Marketing Analytics
  • 34Enabling Technologies for Digital Marketing
  • 35Appreciation of Ethics and Civilisation (M’sian Students)
  • 36Malay Communication Language (Int’l Students)
  • 37Philosophy and Current Issues
  • 38Workplace Professional Skills
  • 39Integrity and Anti-corruption
  • 40Co-Curriculum

Entry Requirements

  • STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
  • A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
  • UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
  • Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).
  • Diploma: Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)

Career Prospects

  • Digital Marketing Executive / Manager
  • Social Media Strategist
  • Digital Sales and Marketing Manager
  • SEO/SEM Manager
  • Content Marketing Strategist
  • E-commerce Executive / E-commerce Manager
  • Marketing Data Analyst
  • Customer Experience (CX) Specialist
  • CRM & Marketing Automation Specialist
  • Performance Marketing Manager
  • Marketing Communications Manager
  • Digital Campaign Strategist

Interested in Bachelor in Digital Marketing (Honours)?

Apply now and start your journey. Our team will guide you through the entire application process.

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