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Bachelor in Graphic Design (Advertising)

University of Cyberjaya

Available to International and Domestic students.

Level

bachelor

Duration

Full-time, 3 years

Location

Cyberjaya, Selangor, Malaysia

Entry Exams

Achieve a minimum score of Band 3 in MUET or equivalent.

Intake

March, July, October

Program Overview

In today's rapidly evolving digital landscape, a Bachelors of Art in Graphic Design Degree with a specialisation in Advertising is crucial for those aiming to excel in the advertising and visual communications field. Our graphic design degree is designed to provide students with the vital skills needed for success in the dynamic world of advertising, enabling the creation of compelling and impactful advertising campaigns for various media platforms.

This degree teaches students to master the digital age's complexities while focusing on user experience (UX) design, emphasising on integrated campaigns, data-driven strategies, and user-centred design. With a curriculum that fosters multi-platform skill mastery, proficiency in industry-standard tools, and ethical advertising practices, students are well-prepared to adapt to new technologies, collaborate effectively, and pursue entrepreneurial ventures in the design and advertising sectors. This Graphic Design degree balances traditional design principles with the latest digital technologies, preparing graduates to significantly influence the digital advertising landscape.

Key Modules

  • 1Course Training and Practical
  • 2• Hands-on Workshops
  • 3• Design Challenges
  • 4• Industry Collaboration
  • 5• Portfolio Development
  • 6• Critique Sessions
  • 7• Guest Lectures
  • 8• Field Trips
  • 9History of Design
  • 10Fundamentals of Digital Arts
  • 11Creative Studies
  • 12Basic Drawing
  • 13Design Fundamental
  • 14Digital Illustration
  • 15Digital Drawing
  • 16Creative Typography
  • 17Digital Photography
  • 18Colour Studies
  • 19Consumer Behaviour
  • 20Creative Copywriting
  • 21Branding Design
  • 22Layout and Composition
  • 23Computer Graphic, Visualisation and Animation
  • 24Digital Advertising
  • 25Project Management
  • 26Advertising Campaigns
  • 27Graphic Design Theory and Practice
  • 28Content Development & Entrepreneurship
  • 29Advertising Ethics
  • 30Advertising Analytics
  • 31Media Planning and Buying
  • 32Advertising Design
  • 33Art Direction
  • 34Project 1 (Proposal)
  • 35Project 2 (Final Project)
  • 36Industrial Training

Entry Requirements

  • STPM: A pass in STPM with a minimum of Grade C (GP 2.00) in any 2 subjects or its equivalent.
  • A-Level: A pass in A-Level with a minimum of Grade D in any 2 subjects.
  • STAM: A pass in STAM with a minimum grade of Jayyid, or its equivalent.
  • Matriculation or Foundation
  • Matriculation: A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00 or its equivalent.
  • Diploma Level: A Diploma (Level 4, MQF) with a minimum CGPA of 2.00 or its equivalent.
  • Diploma Level: A pass in Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to University's approval.
  • Diploma Level: A pass in DKM/DLKM /DVM with a minimum CGPA of 2.00 with at least 2 years working experience in a related discipline.
  • Other: Other relevant equivalent qualifications recognised by the Malaysian Government, acceptable to the University.
  • For International Students Only
  • Achieve a minimum score of Band 3 in MUET or equivalent.
  • Other: Pass an interview OR submission of portfolio determined by the University as required.

Career Prospects

  • Digital Designer
  • Art Director
  • UI/UX Designer
  • Motion Graphics Designer
  • Social Media Content Creator
  • Visual Content Strategist
  • Digital Marketing Specialist
  • E-commerce Designer
  • Creative Consultant
  • Brand Identity Designer
  • Content Creator
  • Interactive Media Designer
  • Digital Illustrator
  • VR Designer
  • AR Specialist
  • User Researcher
  • Content Marketing Strategist
  • Freelancer/Entrepreneur
  • Educator
  • Creative Director
  • Prospective Industries
  • Advertising Agencies
  • Design Studios
  • Digital Marketing Agencies
  • Creative Departments of Companies
  • Media Production Companies
  • Interactive Agencies
  • E-commerce Companies
  • Social Media Agencies
  • Web Development Firms
  • Animation Studios
  • Video Production Companies
  • Branding and Identity Agencies
  • Public Relations Firms
  • Marketing Departments
  • Tech Startups
  • Publishing Houses
  • Educational Institutions
  • Nonprofit Organizations
  • Event Management Companies
  • Freelance or Self-Employed

Interested in Bachelor in Graphic Design (Advertising)?

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