Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics

Asia Pacific University of Technology & Innovation

Level

bachelor

Duration

3 years

Location

Kuala Lumpur, Malaysia

Entry Exams

IELTS : 5.5 TOEFL IBT : 3.5 Pearson (PTE) : 51 MUET : Band 4

Tuition Fee

RM108,500 (USD28,555) (International, total)

Intake

28 September 2026, 24 November 2026

Program Overview

This programme is specifically designed to provide students with:

An understanding of the context, nature, role, and significance of management activities, with added emphasis on how data, analytics, and AI technologies support decision-making in modern organisations.

An opportunity to develop well-researched, logical, and integrated solutions to complex business problems, particularly those requiring analytical thinking, data interpretation, and AI-enabled insights.

Exposure to contemporary business management areas and how analytics, digital tools, and AI applications work alongside traditional functions to create competitive, data-driven organisations.

A wide range of employment skills including critical thinking, problem solving, communication, data literacy, analytical skills, IT application, and the ability to conduct research in AI-supported and data-centric business environments.

Key Modules

1Digital Thinking and Innovation
2Quantitative Skills
3Business and Communications Skills
4People Management
5Business Economics
6Fundamentals of Accounting
7Marketing
8Business Law
9Fundamentals of Entrepreneurship
10Introduction to Management
11Behavioural Science in Organisations
12Digital Marketing
13Innovation Process
14Business Research Methods
15Delivering Customer Value
16Managing Finance
17Operations Management
18E-Business Management
19Business Ethics and Governance
20Applied Artificial Intelligence for Business
21Data Management
22Customer Experience and Personalization through AI
23Venture Building
24Global Marketing
25Managing People and Performance
26Strategic Management
27Project Management
28Managing Change
29Enterprise Resource Planning
30Investigations in Business Management
31Managing International Supply Chain
32Final Year Project
33Digital Strategy and Analytics
34Artificial Intelligence in Business Management
35Appreciation of Ethics and Civilisation (M’sian Students)
36Malay Communication Language (Int’l Students)
37Philosophy and Current Issues
38Workplace Professional Skills
39Integrity and Anti-corruption
40Co-Curriculum

Entry Requirements

STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).
Diploma: Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)

Career Prospects

Business Analytics Manager
AI Solutions Manager
Data Strategy Manager
Digital Transformation Manager
Operations Manager
Project Manager
E-Business Manager
Product Development Manager
Management Consultant
Entrepreneur / Startup Founder

Interested in Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics?

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