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Bachelor of Arts (Honours) in Business Management with a specialism in Business Economics

Asia Pacific University of Technology & Innovation

Level

bachelor

Duration

3 years

Location

Kuala Lumpur, Malaysia

Entry Exams

IELTS : 5.5 TOEFL IBT : 3.5 Pearson (PTE) : 51 MUET : Band 4

Tuition Fee

RM108,500 (USD28,555) (International, total)

Intake

28 September 2026, 24 November 2026

Program Overview

This programme is specifically designed to provide students with:

An understanding of the context, nature, role, and significance of management activities, complemented by economic thinking that explains how markets, industries, and economic forces influence business decisions.

An opportunity to develop well-researched, logical, and integrated solutions to multi-faceted business problems, particularly those requiring economic analysis, policy evaluation, and data-driven decision-making.

Exposure to modern business management areas and economic frameworks, and how these work together to help organisations remain competitive in dynamic local and global economic environments.

A wide range of employment skills such as critical thinking, problem solving, analytical reasoning, communication, IT application, and the ability to conduct research that applies economic principles to real business challenges.

Key Modules

  • 1Digital Thinking and Innovation
  • 2Quantitative Skills
  • 3Business and Communications Skills
  • 4People Management
  • 5Business Economics
  • 6Fundamentals of Accounting
  • 7Marketing
  • 8Business Law
  • 9Fundamentals of Entrepreneurship
  • 10Introduction to Management
  • 11Behavioural Science in Organisations
  • 12Digital Marketing
  • 13Innovation Process
  • 14Business Research Methods
  • 15Delivering Customer Value
  • 16Managing Finance
  • 17Operations Management
  • 18E-Business Management
  • 19Business Ethics and Governance
  • 20Applied Artificial Intelligence for Business
  • 21Intermediate Microeconomics for Business
  • 22Intermediate Macroeconomics and Policy
  • 23Venture Building
  • 24Global Marketing
  • 25Managing People and Performance
  • 26Strategic Management
  • 27Project Management
  • 28Managing Change
  • 29Enterprise Resource Planning
  • 30Investigations in Business Management
  • 31Managing International Supply Chain
  • 32Final Year Project
  • 33Applied Business and Managerial Economics
  • 34International and Development Economics for Managers
  • 35Appreciation of Ethics and Civilisation (M’sian Students)
  • 36Malay Communication Language (Int’l Students)
  • 37Philosophy and Current Issues
  • 38Workplace Professional Skills
  • 39Integrity and Anti-corruption
  • 40Co-Curriculum

Entry Requirements

  • STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
  • A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
  • UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
  • Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).
  • Diploma: Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)

Career Prospects

  • Financial Planning and Analysis Manager
  • Business Economist / Economic Analyst
  • Strategy and Business Development Manager
  • Operations Manager
  • Project Manager
  • Risk Management Manager
  • Market Research Manager
  • Management Consultant
  • Corporate Finance Manager
  • Entrepreneur / Startup Founder

Interested in Bachelor of Arts (Honours) in Business Management with a specialism in Business Economics?

Apply now and start your journey. Our team will guide you through the entire application process.

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