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Bachelor of Arts (Honours) in Business Management with a specialism in E-Business

Asia Pacific University of Technology & Innovation

Level

bachelor

Duration

3 years

Location

Kuala Lumpur, Malaysia

Entry Exams

IELTS : 5.5 TOEFL IBT : 3.5 Pearson (PTE) : 51 MUET : Band 4

Tuition Fee

RM108,500 (USD28,555) (International, total)

Intake

28 September 2026, 24 November 2026

Program Overview

This programme is specifically designed to provide students with:

An understanding of the context, nature, role, and significance of management activities across different organisations, with particular emphasis on how digital technologies and e-business models transform modern business practices.

An opportunity to develop well-researched, logical, and integrated solutions to multi-faceted problems in dynamic business environments, especially those influenced by digital innovation and online operations.

Exposure to core areas of modern business management and specialised e-business domains, and how these work together to produce agile, competitive, and technology-enabled organisations

A wide range of employment skills including critical thinking, problem solving, communication, digital literacy, IT application, and the ability to conduct research in business and e-business management contexts.

Key Modules

  • 1Digital Thinking and Innovation
  • 2Quantitative Skills
  • 3Business and Communications Skills
  • 4People Management
  • 5Business Economics
  • 6Fundamentals of Accounting
  • 7Marketing
  • 8Business Law
  • 9Fundamentals of Entrepreneurship
  • 10Introduction to Management
  • 11Behavioural Science in Organisations
  • 12Digital Marketing
  • 13Innovation Process
  • 14Business Research Methods
  • 15Delivering Customer Value
  • 16Managing Finance
  • 17Operations Management
  • 18E-Business Management
  • 19Business Ethics and Governance
  • 20Applied Artificial Intelligence for Business
  • 21E-Commerce
  • 22Web Design for Business
  • 23Venture Building
  • 24Global Marketing
  • 25Managing People and Performance
  • 26Strategic Management
  • 27Project Management
  • 28Managing Change
  • 29Enterprise Resource Planning
  • 30Investigations
  • 31Managing International Supply Chain
  • 32Final Year Project
  • 33Digital Finance
  • 34Enabling Technology for Digital Marketing
  • 35Appreciation of Ethics and Civilisation (M’sian Students)
  • 36Malay Communication Language (Int’l Students)
  • 37Philosophy and Current Issues
  • 38Workplace Professional Skills
  • 39Integrity and Anti-corruption
  • 40Co-Curriculum

Entry Requirements

  • STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
  • A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
  • UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
  • Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).
  • Diploma: Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)

Career Prospects

  • E-Business Manager
  • Digital Transformation Manager
  • E-Commerce Operations Manager
  • Digital Marketing Manager
  • Product Manager (Digital Platforms)
  • Business Analytics & AI Manager
  • Technology-Driven Project Manager
  • Customer Experience (CX) Manager
  • Innovation and Digital Strategy Manager
  • Entrepreneur / Digital Startup Founder

Interested in Bachelor of Arts (Honours) in Business Management with a specialism in E-Business?

Apply now and start your journey. Our team will guide you through the entire application process.

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