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Bachelor of Arts (Honours) in Digital Advertising

Asia Pacific University of Technology & Innovation

Level

bachelor

Duration

3 years

Location

Kuala Lumpur, Malaysia

Entry Exams

IELTS : 5.5 TOEFL IBT : 3.5 Pearson (PTE) : 51 MUET : Band 4

Tuition Fee

RM108,500 (USD28,555) (International, total)

Intake

28 September 2026, 24 November 2026

Program Overview

This programme is specifically designed to provide students with:

Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.

Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.

Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.

Key Modules

  • 1Introduction To Graphic Design
  • 2Principles of Advertising
  • 3Client Brief Concept
  • 4Marketing Fundamentals, Consumer Behaviour and Creative Practice
  • 5Creative Project
  • 6Project Management
  • 7Digital Illustration
  • 8Fundamentals of Entrepreneurship
  • 9Motion Graphics/ Public Relations
  • 10Social Media
  • 11Professional Practice: Client & Agency Management
  • 12Brand Strategy & Application
  • 13Innovation Processes
  • 14Advertising: Media Planning and Purchasing
  • 15Creativity and Innovation
  • 16Visual Culture
  • 17Web Development / Digital Film Production
  • 18Digital & Experiential Advertising / Packaging Design
  • 19Integrated Marketing Communications
  • 20Digital Advertising: Individual Professional Project
  • 21Research Project Report
  • 22Venture Building
  • 23Persuasive Copywriting
  • 24Digital Advertising Analytics
  • 25Digital Advertising: Team Professional Project
  • 26Intellectual Property Basics
  • 27Exhibition Design
  • 28Appreciation of Ethics and Civilisation (M’sian Students)
  • 29Malay Communication Language (Int’l Students)
  • 30Philosophy and Current Issues
  • 31Workplace Professional Skills
  • 32Integrity and Anti-corruption
  • 33Co-Curriculum

Entry Requirements

  • STPM: A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects.
  • A-Level: 2 Passes (Grade A-D) in A-Level.
  • UEC: 5 Grade B’s in UEC.
  • Matriculation/ Foundation: A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
  • Note : Pass an Interview OR submission of Design Portfolio as required .
  • Related Diploma: A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent. A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval. Those with CGPA of 2.00 need at least two years working experience.

Career Prospects

  • Digital Advertising Executive
  • Digital Content Creator
  • Brand Communicator
  • Marketing Executive
  • Media Planner
  • Account Manager
  • Social Media Executive
  • Visual Designer
  • Copywriter
  • Art Director

Interested in Bachelor of Arts (Honours) in Digital Advertising?

Apply now and start your journey. Our team will guide you through the entire application process.

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