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Bachelor of Arts (Honours) in Media and Communication Studies

Asia Pacific University of Technology & Innovation

Level

bachelor

Duration

3 years

Location

Kuala Lumpur, Malaysia

Entry Exams

IELTS : 5.0 TOEFL IBT : 2.5 Pearson (PTE) : 47 MUET : Band 3.5

Tuition Fee

RM108,500 (USD28,555) (International, total)

Intake

28 September 2026, 24 November 2026

Program Overview

This programme is specifically designed to provide students with:

Knowledgeable with some practical and technical expertise in media and communication discipline in-line with the industry requirement.

Effective in communication and demonstrate good leadership quality in an organisation.

Capable to analyse and solve media and communication related issues or problems innovatively, creatively and ethically through sustainable approach.

Able to demonstrate entrepreneurship skills and recognise the need of lifelong learning for successful career advancement in the area of media and communication.

Key Modules

  • 1Intercultural Communication
  • 2Introduction to Graphic Design
  • 3Digital Illustration
  • 4Marketing Fundamentals, Consumer Behaviour and Creative Practice
  • 5Fundamental of Entrepreneurship
  • 6Core Concepts in Communication Theories
  • 7Principles of Advertising
  • 8Contemporary Media Studies
  • 9Public Relations 1
  • 10Visual Culture
  • 11Innovation Processes
  • 12Strategic Event Planning and Management
  • 13Public Relations 2
  • 14Social Media
  • 15Researching Media and Communication
  • 16Journalism
  • 17Political Communication
  • 18InDesign Essentials
  • 19Packaging Design
  • 20Integrated Marketing Communications Practice
  • 21Venture Building
  • 22Crisis Communications
  • 23Audiences and Fandom
  • 24Investigations in Media and Communication Studies
  • 25Broadcast Journalism
  • 26Global Advertising Practices
  • 27Media and Communication Project
  • 28Communication Audit and Strategy
  • 29Persuasive Copywriting
  • 30Appreciation of Ethics and Civilisation (M’sian Students)
  • 31Malay Communication Language (Int’l Students)
  • 32Philosophy and Current Issues
  • 33Workplace Professional Skills
  • 34Integrity and Anti-corruption
  • 35Co-Curriculum

Entry Requirements

  • STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
  • A-Level: 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/ IGCSE or its equivalent.
  • UEC: 5 Grade B’s in UEC including English.
  • Matriculation/Foundation: Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/O-Level/IGCSE or equivalent.
  • Diploma: • A Diploma and its equivalent with a minimum CGPA of 2.0 and a Credit in English at SPM/O-Level/IGCSE or its equivalent. • Diploma in Media & Communication or its equivalent with a minimum CGPA of 2.0.

Career Prospects

  • Journalist
  • Copywriters
  • Communications Executive
  • Brand Manager
  • Campaign Development Manager
  • Advertising and Promotion Executive
  • Media Sales Executive
  • Social Media Strategist
  • Social Media Manager
  • Digital Media Producer
  • Brand Communication Specialist
  • Content Developer
  • Marketing Coordinator
  • Digital Content Writer

Interested in Bachelor of Arts (Honours) in Media and Communication Studies?

Apply now and start your journey. Our team will guide you through the entire application process.

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