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Bachelor of Arts (Honours) in Tourism Management

Asia Pacific University of Technology & Innovation

Level

bachelor

Duration

3 years

Location

Kuala Lumpur, Malaysia

Entry Exams

IELTS : 5.0 TOEFL IBT : 2.5 Pearson (PTE) : 47 MUET : Band 3.5

Tuition Fee

RM108,500 (USD28,555) (International, total)

Intake

28 September 2026, 24 November 2026

Program Overview

This programme is specifically designed to provide students with:

An understanding of the context, nature, function and significance of travel and tourism activities to hold executive management and leadership positions in the industry.

A comprehensive awareness of technical and operational expertise, as well as sustainability of the tourism industry with an emphasis on economic, environmental, social cultural, and technological factors.

Exposure to theoretical and practical issues of tourism businesses.

A wide range of employable skills, such as the ability to do research, develop, and market tourism products and destinations; critical thinking; problem-solving; and interpretative skills; and excellent written and oral communication.

Key Modules

  • 1Introduction to Management
  • 2Business and Communications Skills
  • 3Digital Thinking and Innovation
  • 4Fundamentals of Accounting
  • 5Marketing
  • 6People Management
  • 7Introduction to Hospitality and Tourism
  • 8Introduction to Services Management
  • 9Legal Aspects in the Hospitality and Tourism Industry
  • 10Fundamentals of Entrepreneurship
  • 11Introduction to VRAR and Metaverse
  • 12Digital Marketing
  • 13Business Research Methods
  • 14International Cultural and Communications
  • 15Innovation Processes
  • 16E-Tourism
  • 17Hospitality and Tourism Revenue Management
  • 18Retail Travel Operations
  • 19Ticketing and Computer Reservation System
  • 20Geography of Travel and Tourism
  • 21Consumer Behaviour
  • 22Sports and Recreational Tourism
  • 23Sports and Recreational Facilities Management
  • 24Crisis Management and Communications
  • 25Sustainability in Tourism and Hospitality Industry
  • 26Managing People and Performance
  • 27Meetings, Incentives, Conventions and Exhibitions
  • 28Investigation in Tourism Management
  • 29Venture Building
  • 30Final Year Project
  • 31Tourism Policy, Planning and Development
  • 32Monitoring and Evaluation of Services Management
  • 33International Tourism Marketing
  • 34Tourism in Action
  • 35Appreciation of Ethics and Civilisation (M’sian Students)
  • 36Malay Communication Language (Int’l Students)
  • 37Philosophy and Current Issues
  • 38Workplace Professional Skills
  • 39Integrity and Anti-corruption
  • 40Co-Curriculum

Entry Requirements

  • STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0).
  • A-Level: 2 Passes (Grade A-D) in A-Level
  • UEC: 5 Grade B’s in UEC.
  • Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).
  • Diploma: Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)

Career Prospects

  • Travel and Tourism Consultant
  • Event Planner
  • Passenger Services Manager
  • Retail Business Manager
  • Tourism Development Manager
  • Hospitality Manager
  • Customer Services Manager
  • Sales and Marketing Manager
  • Tourism Research Analyst
  • Destination Marketing Manager
  • Tourism, Culture and Conservation Official

Interested in Bachelor of Arts (Honours) in Tourism Management?

Apply now and start your journey. Our team will guide you through the entire application process.

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