Bachelor of Arts (Hons) in Branding and Advertising

Key Modules

• 1Fundamentals of Advertising
• 2Introduction to Digital Marketing
• 3Introduction to Branding
• 4Statistics and its Applications
• 5Microeconomics
• 6Macroeconomics
• 7Business Information System
• 8Organisational Behaviour
• 9Fundamentals of Marketing
• 10Co-Operative Placement 1
• 11Elective 1 (Choose one)
• 12Visual Communication
• 13Sustainability in Business
• 14Fundamentals of Management
• 15Managing People
• 16Business Accounting
• 17Marketing Processes
• 18Consumer Behaviour
• 19Sales Management
• 20Financial Management
• 21Writing for Mass Communication
• 22Business Research Methods
• 23Management Ethics
• 24Internet and SEO Marketing
• 25Co-operative Placement 2
• 26Social Media Marketing
• 27Strategic Advertising Management
• 28Advertising Media Planning
• 29Strategic Management
• 30Operations Management
• 31Final Year Project A
• 32Strategic Brand Management
• 33Retail Brand Management
• 34Services Marketing
• 35Entrepreneurship
• 36Final Year Project B
• 37Co-Operative Placement 3
• 38Compulsory Courses (MPU and HEPs courses)
• 39U1 – Appreciation of Ethics and Civilisations
• 40(Penghayatan Etika dan Peradaban)
• 41U1 – Philosophy and Contemporary Issues
• 42(Falsafah dan Isu Semasa)
• 43U2 –Bahasa Kebangsaan A (if applicable)
• 44U1 – Communication in Bahasa Melayu 3
• 45(Bahasa Melayu Komunikasi 3)
• 46Local and international students:
• 47U2 – Integrity and Anti-Corruption (Integriti dan Anti-Rasuah)
• 48U4 – Extra-curricular Learning Experience 1
• 49U4 – Extra-curricular Learning Experience 2
• 50HEPs course – Effective Speaking
• 51HEPs course – Effective Writing

Entry Requirements

• UCSI Foundation year
• Pass, with a minimum CGPA of 2.0.
• Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
• Minimum 2 principals (D) in TWO subjects
• Minimum 5 credits (B6) and pass (C8) in Mathematics and English
• National Matriculation
• Minimum CGPA of 2.0
• International Baccalaureate (IB)
• Minimum score of 26 points in 6 subjects
• Minimum average of 60% in 6 subjects
• AUSMAT/HSC/ SACE/TEE/WACE
• ATAR score 60% OR minimum 60% average in 5 subjects
• Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
• Minimum overall average of 60%
• Other equivalent qualifications
• To be reviewed by the faculty on a case-to-case basis
• ENTRY REQUIREMENTS FOR FOUNDATION YEAR
• Pass SPM with minimum 5 credits
• Minimum 5 credits (C)
• Pass UEC with minimum 3 credits (B6)
• Minimum average of 50% (inclusive of Chemistry, Biology and Mathematics/Physics)
• Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
• Minimum average of 60% (inclusive of Chemistry, Biology and Mathematics/Physics)
• The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
• Academic Requirements
• English Language Requirements
• For Local Students
• SPM English Language
• SPM English Language 1119/O-Level/IGCSE
• UEC English Language
• If the English language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate programme based on the University’s decision.
• For International Students
• TOEFL Essentials (Online)
• Pearson Test of English
• Cambridge English Qualifications and Tests
• (i. B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency)
• (ii. Linguiskill Online)
• (iii. Occupational English Test (OET)(Conventional/Online)
• O-Level English/IGCSE
• Certified Intensive English Programme (CIEP) by ELS

Career Prospects

• Areas of graduate employment include:
• Brand consultation and management
• Media planning and management
• Retail management
• Advertising planning and management
• Sales planning and management
• Programme Learning Outcomes
• Upon successful completion of the programme, students will be able to:
• Organize tasks/operations flexibly within business organizations.
• Demonstrate collaborative skills with diverse stakeholders.
• Demonstrate effective written and oral communication with diverse stakeholders.
• Demonstrate relevant digital skills for work/study.
• Analyse numerical and graphical data to assist decision-making in work/study.
• Demonstrate leadership skills and responsibility in managing business organizations.
• Identify self-improvement for academic and career development.
• Demonstrate entrepreneurship skills in resolving business problems.
• Practice ethics and professionalism when organizing tasks/decision-making.