Bachelor of Arts (Hons) in Marketing

Key Modules

• 1Fundamentals of Marketing
• 2Fundamentals of Management
• 3Business Accounting
• 4Microeconomics
• 5Organisational Behaviour
• 6Business Information System
• 7Business Communication
• 8Macroeconomics
• 9Introduction to Digital Marketing
• 10Statistics and its Applications
• 11Co-Operative Placement 1
• 12Electives (Choose one)
• 13Sustainability in Business
• 14Introduction to Branding
• 15Consumer Behaviour
• 16Marketing Analytic
• 17Marketing Processes
• 18Managing People
• 19Entrepreneurship
• 20Financial Management
• 21Business Research Method
• 22Internet and SEO Marketing
• 23Sales Management
• 24Operations Management
• 25Management Ethics
• 26Co-Operative Placement 2
• 27Social Media Marketing
• 28Strategic Marketing
• 29Integrated Marketing Communications
• 30Marketing Research Project A
• 31Marketing Research Project B
• 32Services Marketing
• 33Retail Brand Management
• 34International Sustainable Marketing
• 35Current Issues in Marketing
• 36Strategic Management
• 37Co-Operative Placement 3
• 38Compulsory Courses (MPU and HEPs courses)
• 39U1 – Appreciation of Ethics and Civilisations
• 40(Penghayatan Etika dan Peradaban)
• 41U1 – Philosophy and Contemporary Issues
• 42(Falsafah dan Isu Semasa)
• 43U2 –Bahasa Kebangsaan A (if applicable)
• 44U1 – Communication in Bahasa Melayu 3
• 45(Bahasa Melayu Komunikasi 3)
• 46All students:
• 47U2 – Integrity and Anti-Corruption (Integriti dan Anti-Rasuah)
• 48U4 – Extra-curricular Learning Experience 1
• 49U4 – Extra-curricular Learning Experience 2
• 50HEPs course – Effective Speaking
• 51HEPs course – Effective Writing

Entry Requirements

• UCSI Foundation year
• Pass, with a minimum CGPA of 2.0
• Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
• Minimum 2 principals (D)
• Minimum 5 credits (B6) and pass (C8) in Mathematics and English
• National Matriculation
• Minimum CGPA of 2.0
• International Baccalaureate (IB)
• Minimum score of 26 points in 6 subjects
• Minimum average of 60% in 6 subjects
• AUSMAT/HSC/ SACE/TEE/WACE
• ATAR score 60% OR minimum 60% average in 5 subjects
• Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
• Minimum overall average of 60%
• Diploma (business-related)
• Other equivalent qualifications
• To be reviewed by the faculty on a case-to-case basis
• Note (Source: Surat Pekeliling MQA Bil 2/2016) :
• The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.
• ENTRY REQUIREMENTS FOR FOUNDATION YEAR
• Academic Requirements
• Pass SPM with minimum 5 credits
• Minimum 5 credits (C)
• Pass UEC with minimum 3 credits (B6)
• Minimum overall average of 50%
• Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
• The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
• English Language Requirements
• For Local Students
• SPM English Language
• SPM English Language 1119/O-Level/IGCSE
• UEC English Language
• If the English language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate programme based on the University’s decision.
• For International Students
• TOEFL Essentials (Online)
• Pearson Test of English
• Cambridge English Qualifications and Tests
• (i. B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency)
• (ii. Linguiskill Online)
• (iii. Occupational English Test (OET)(Conventional/Online)

Career Prospects

• Areas for career advancement after graduation:
• Marketing consultation and management
• Products planning and management
• Retail management
• Services planning and management
• Digital marketing planning and management