Bachelor of Business Administration (Honours)

Key Modules

• 1Principles of Management
• 2Global Entrepreneurship and Digital Business
• 3Marketing Principles
• 4Fundamentals of Accounting
• 5Introduction to Business Analytics
• 6Principles of Economics
• 7Operation Management
• 8Organizational Behaviour
• 9Fundamentals of Business Technology Management
• 10Human Resource Management
• 11Fundamentals of Finance
• 12Business Communication
• 13Entrepreneurship
• 14Digital Business
• 15Strategic Marketing and Decision Making
• 16Integrated Management, Leadership, and Quality Practices
• 17Business Analytics for Decision Making
• 18International Business
• 19Business Information System
• 20Business Economics
• 21Strategic Human Resource Management
• 22Logistics and Supply Chain Management
• 23Financial Statement Analysis
• 24Strategic Management
• 25Conflict Management and Leadership
• 26Performance Management
• 27Occupational, Health, Safety and Risk Management
• 28Industrial Training
• 29Elective (Choose one classification)
• 30Accounting and Finance
• 31Investment and Financial Analysis
• 32Advanced Accounting Practice
• 33Data Analytics for Accounting
• 34Risk Management
• 35Taxation
• 36Auditing and Assurance
• 37Healthcare Management
• 38Healthcare Services and System in Malaysia
• 39Planning, Designing and Management of Clinical Services Department
• 40Principles of Health Education and Promotion
• 41Quality Management and Hospital Accreditation System
• 42Disease Prevention
• 43Emergency Control and Response Management
• 44Finance and Investment
• 45Principles of Investment
• 46Forex and Derivatives
• 47Financial Markets and Regulations
• 48Trading Strategies
• 49Portfolio Management
• 50Finance Technology
• 51Introduction to Financial Technology
• 52Electronic Payment Systems and Security
• 53Fintech and Crowdfunding
• 54Artificial Intelligence and Fintech in Financial Services
• 55Technopreneurship
• 56Strategic Compensation and Benefit
• 57Industrial Relations, Labour Law and Employment Law
• 58Organisational Development and Change
• 59Intercultural Management
• 60Human Resources Planning
• 61Training and Development
• 62Marketing
• 63Pricing Strategy
• 64Product Innovation
• 65Brand Building, Advertising and Promotion
• 66Sales and Retail Management
• 67Marketing Metrics
• 68Marketing Communication Strategy
• 69Compulsory Courses (MPU and HEPs courses)
• 70U1 – Penghayatan Etika dan Peradaban
• 71For International students:
• 72Communication in Bahasa Melayu 3
• 73All students:
• 74U1 – Falsafah dan Isu Semasa
• 75U2 – Kursus Integrasi dan Anti Rasuah
• 76U4 – Extra-curricular Learning Experience 1
• 77U4 – Extra-curricular Learning Experience 2
• 78HEPs course – Effective Speaking
• 79HEPs course – Effective Writing

Entry Requirements

• Entry Requirements
• A pass in STPM with at least Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level or equivalent.
• A pass in STAM with at least Grade Jayyid, and a pass in Mathematics and English at SPM level or equivalent.
• Matriculation / Foundation
• Minimum CGPA of 2.00, and a pass in Mathematics and English at SPM level or equivalent.
• Diploma (Level 4, MQF) / Advanced Diploma (Level 5, MQF)
• Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM)*
• Subject to HEP Senate / Academic Board’s approval, and a pass in Mathematics and English at SPM level or equivalent.
• *Note: The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme.
• English Language Requirements
• For Local Students
• SPM English Language
• Malaysian students who used English as the medium of instruction in their previous studies may be exempted from the English language requirement.
• For International Students
• Students who do not meet the English requirement may be required to take additional English enhancement modules prior to or concurrently with the undergraduate programme, based on the University’s decision.

Career Prospects

• Administrative executive
• Human resource executive
• Healthcare executive
• Training and development executive
• Risk management executive
• Marketing executive
• Sales executive