Bachelor of Business (Honours) in International Business and Marketing

Key Modules

• 1Programme Structure
• 2Accounting for Non-Specialists
• 3Introduction to Management
• 4Business Economics
• 5Principles of Marketing
• 6Introduction to Finance
• 7Quantitative Methods for Business
• 8Human Resource Management
• 9Understanding Entrepreneurialism
• 10Introduction to International Business
• 11Consumer Behaviour
• 12Marketing Analytics
• 13International Finance
• 14Integrated Marketing Communications
• 15Export Practices and Management
• 16Transnational Management
• 17International Economic Theory and Policy
• 18Interactive and Digital Marketing
• 19Strategic Management
• 20International Trade and Multinational Business
• 21Services Marketing
• 22Strategic Marketing Capstone Project
• 23Entrepreneurship Accelerator Project I
• 24Internship/Industry Immersion
• 25International Business Issues and Policies
• 26International Marketing
• 27Entrepreneurship Accelerator Project II
• 28Contemporary Issues in Marketing
• 29Kursus Integriti dan Antirasuah (Integrity and Anti-Corruption)
• 30Emotional Intelligence in Action
• 31Youth and Leadership in Malaysia
• 32Kursus Integriti dan Antirasuah
• 33Community Impact and Engagement
• 34Falsafah dan Cabaran Semasa
• 35Aspirasi Negara Bangsa
• 36Bahasa Melayu Komunikasi 2
• 37Citra Malaysia (Malaysian Citra)
• 38Dr Karen Tsen, Programme Director
• 39VIEW ALL LECTURER

Entry Requirements

• Ready to take the next step in your academic journey? Join our programme which offers exciting opportunities in the world of business and marketing. Check out our entry requirements below.
• SPM/ O-Level with Pre-U/ Foundation
• Pass SPM/ O-Level or equivalent to 5 credits (including a pass in Mathematics and English) for an entry with pre-university/ foundation qualification (except for UEC).
• SPM / O-Level with Diploma
• Pass SPM / O-Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.
• : All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
• Pass any Taylor's Foundation programme with a minimum CGPA of 2.00
• Pass any Taylor's Diploma programme with a minimum CGPA of 2.00
• Sijil Tinggi Persekolahan Malaysia (STPM)
• Canadian Pre-University (CPU)
• Average of 60% or above in 6 subjects
• International Baccalaureate (IB)
• Minimum 24 points in 6 subjects
• Unified Examination Certificate (UEC)
• A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English. Candidates without a Pass in UEC Mathematics and English may be admitted if the candidate has a Pass in Mathematics and English at SPM or equivalent
• Monash University Foundation Year (MUFY)
• Other Equivalent Qualifications
• Pass Business Foundation from any other HEI
• HSC (Yr 12), New South Wales with min. average 60% in 5 subjects
• Pass Ministry of Higher Education, Malaysia (MOHE) Matriculation with a minimum CGPA of 2.00
• Pass Foundation (in other field) from other institutions recognised by MoHE
• Pass DIB or Diploma in other field from other institutions recognised by MoHE
• Other equivalent qualification recognised by Malaysian Government
• Application via APEL A is allowed
• Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.
• Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
• All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the Admissions Department.

Career Prospects

• Digital Marketing Specialist
• Entrepreneur
• Export & Import Manager
• Global Brand Manager
• International Brand Manager
• International Business Consultant
• International Trader
• Foreign Trade Consultant
• Market Research Analyst
• Marketing Communication Manager
• Product Manager
• Public Relations Specialist
• Social Media Specialist
• Strategic Marketing Expert