Bachelor of Commerce (Hons) in Marketing

Key Modules

• 1Business Law
• 2Statistics and its Applications
• 3Fundamentals of Management
• 4Fundamentals of Marketing
• 5Microeconomics
• 6Organisational Behaviour
• 7Introductory Accounting
• 8Introduction to Marketing Communication
• 9Business Communication
• 10Macroeconomics
• 11Financial Management
• 12Business Mathematics
• 13Sales Management
• 14Human Resource Management
• 15Internet in Practice
• 16Direct Marketing
• 17Marketing Processes
• 18Management Science
• 19Consumer Behaviour
• 20Business Research Methods
• 21Digital Marketing
• 22Business Information Systems
• 23Entrepreneurship
• 24Retail Management
• 25Co-Operative Placement 1
• 26Marketing Research Project A
• 27Marketing Promotion
• 28Strategic Marketing
• 29Marketing Research Project B
• 30Strategic Management
• 31Services Marketing
• 32Current Issues in Marketing
• 33Co-Operative Placement 2
• 34Electives
• 35International Business
• 36Strategic Information Systems Management
• 37Strategic Brand Management
• 38Business Intelligence using Big Data
• 39Logistics and Supply Chain Management
• 40Business Ethics in Ethical Decision Making
• 41Appreciation of Ethics and Civilisations
• 42(Penghayatan Etika and Peradaban)
• 43Philosophy and Contemporary Issues
• 44(Falsafah dan Isu Semasa)
• 45Communication in Bahasa Melayu 3
• 46(Bahasa Melayu Komunikasi 3)

Entry Requirements

• UCSI Foundation Year
• 2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
• Minimum 2 principals (D)
• 5 credits (B6) and pass (C8) in Mathematics and English
• International Baccalaureate (IB)
• Min score of 26/42 from 6 subjects
• National Matriculation
• AUSMAT/ HSC/SACE/TEE/WACE
• ATAR score 60% or Minimum 60% average in 5 subjects
• High School Certificate
• Min average of 60%
• High / Secondary School Diploma (Grade 12) / Canadian Grade 12 – nama mengikut wilayah di Canada
• Min average of 60% in 6 subjects
• Canadian Pre-University (CPU)
• Canadian International Matriculation (CIMP)
• Singapore Cambridge general Cert of Education Advanced level, Singapore
• Pra U2, Singapore
• UCSI Foundation programmes
• Matriculation from local universities
• Recognised Foundation from any IPTA & IPTS
• Recognised Diplomas from any IPTA & IPTS in the related field
• Diploma (business-related)
• Minimum CGPA of 2.0
• Other equivalent qualifications
• To be reviewed by the faculty on a case-to-case basis
• Academic Requirements
• English Language Requirements
• For Local Students
• SPM English Language
• SPM English Language 1119/O-Level/IGCSE
• UEC English Language
• If the English Language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate program based on the University’s decision.
• For International Students
• Cambridge Linguaskill
• Cambridge English Qualifications and Tests
• Pearson Test of English
• Certified Intensive English Programme (CIEP) by ELS
• International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme.
• Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.

Career Prospects

• Public relations consultant
• Marketing manager
• Corporate branding consultant
• Business development manager
• Sales manager
• Retail manager
• Advertising and promotion manager