Bachelor of Mass Communication (Honours)

Key Modules

• 1Programme Structure
• 2Introduction to Mass Communication
• 3Visual Communication
• 4Intercultural Communication
• 5Communication Theory
• 6Innovative Media
• 7Media Writing
• 8Media Analytics
• 9Media Law & Ethics
• 10New Media and Society
• 11Research Methods
• 12Specialisation Modules
• 13Final Year Project (Choose 1 out of 5 Modules)
• 14Research Project
• 15Internship
• 16Option 1: Digital Media Production
• 17Narrative Writing
• 18Digital Moving Image
• 19Digital Animation and Compositing
• 20Visual Storytelling
• 21Audience Studies
• 22Trends in New Media
• 23Digital Media Creative Project
• 24Option 2: Journalism & Media Practice
• 25Journalism Fundamentals
• 26Newsgathering and Writing
• 27Narrative Journalism
• 28Broadcast Journalism
• 29Activism and the Media
• 30New Media Production
• 31Journalism Professional Practice
• 32Option 3: Advertising & Brand Management
• 33Advertising Fundamentals
• 34Strategic Copywriting
• 35Creative Design for Advertising
• 36Brand Management
• 37Corporate Identity & Branding Design
• 38Media Planning and Analysis
• 39Advertising & Brand Management Collaborative Project
• 40Option 4: Public Relations
• 41Public Relations Principles
• 42Promotional Writing
• 43Publicity And Media Relations
• 44Crisis Management
• 45Organisational Communication
• 46International Public Relations
• 47Public Relations Events Consultancy/Public Relations Consultancy
• 48Kursus Integriti dan Antirasuah (Integrity and Anti-Corruption)
• 49Emotional Intelligence in Action
• 50Youth and Leadership in Malaysia
• 51Community Impact and Engagement
• 52Falsafah dan Cabaran Semasa
• 53Aspirasi Negara Bangsa
• 54Bahasa Melayu Komunikasi 2
• 55Citra Malaysia (Malaysian Citra)
• 56Flexible Education Guide

Entry Requirements

• Pass SPM/O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).
• Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
• Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
• All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
• Taylor's Foundation/ Diploma Programme
• Pass with min. CGPA 2.00
• Taylor’s Foundation in Arts (FIA)
• Taylor’s Diploma in Communication (DICM)
• Sijil Tinggi Persekolahan Malaysia (STPM)
• Unified Examination Certificate (UEC)
• Pass with min. 5Bs including English
• (Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)
• Canadian Pre-University (CPU)
• Min. average of 55% in 6 subjects
• International Baccalaureate (IB)
• Min. 24 points in 6 subjects
• Monash University Foundation Year (MUFY)
• Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
• Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
• Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
• Pass Matriculation from an institution recognised by MOHE; or
• Any other equiv. qualification recognized by M'sian Government.
• Application via APEL A is allowed. For the requirements please refer to the index page.

Career Prospects

• Campaign Director
• Consumer Advocate
• Corporate Affairs Manager
• Corporate Communication Manager
• Foreign Affairs Officer
• Public Relations Consultant
• Publicist
• Art Director
• Special Correspondent