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Bachelor of Mass Communication (Honours) in Advertising and Brand Management

Taylor's University

Delve into the world of advertising creative strategy and brand management, gaining the expertise required to meet the challenging and growing market demands.

Level

bachelor

Duration

3-year

Location

Subang Jaya, Selangor, Malaysia

Entry Exams

IELTS, TOEFL, MUET, UEC English

Tuition Fee

MYR 120,650 (Local) / USD 39,748 (International) — total

Intake

February, April, September

Program Overview

For this Bachelor of Mass Communication in Advertising and Brand Management programme, you will delve into the world of advertising creative strategy and brand management, gaining the expertise required to meet the growing market demands. We understand the evolving complexities of the advertising landscape and are committed to empowering you to navigate and lead within it.

With a focus on real-world solutions, this programme is designed to nurture your creativity, enhance your design capabilities, and foster strategic thinking. You will learn to develop innovative advertising campaigns that create maximum visibility for organisations and their brands. Through a hands-on approach, you will receive training on industry-relevant equipment and cutting-edge software, ensuring you are well-prepared for the dynamic advertising industry. Because of this comprehensive learning structure, this programme gains interest among applicants who are eager to shape the future of brand storytelling in the media landscape. Submit your application early to benefit from personalised mentorship and career guidance, maximising your potential in this field.

Key Modules

  • 1Programme Structure
  • 2Our degree programme is fully compatible with the new
  • 3Taylor's Curriculum Framework
  • 4Introduction to Mass Communication
  • 5Visual Communication
  • 6Intercultural Communication
  • 7Communication Theory
  • 8New Media and Society
  • 9Innovative Media
  • 10Media Writing
  • 11Media Analytics
  • 12Media Law and Ethics
  • 13Advertising Fundamentals
  • 14Strategic Copywriting
  • 15Principles of Marketing
  • 16Brand Management
  • 17Creative Design for Advertising
  • 18Corporate Identity and Branding Design
  • 19Research Methods
  • 20Advertising and Brand Management Collaborative Project
  • 21Media Planning and Analysis
  • 22Research Project
  • 23Internship
  • 24Kursus Integriti dan Antirasuah (Integrity and Anti-Corruption)
  • 25Emotional Intelligence in Action
  • 26Youth and Leadership in Malaysia
  • 27Community Impact and Engagement
  • 28Falsafah dan Cabaran Semasa
  • 29Aspirasi Negara Bangsa
  • 30Bahasa Melayu Komunikasi 2
  • 31Citra Malaysia (Malaysian Citra)
  • 32Flexible Education Guide
  • 332nd Major

Entry Requirements

  • Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).
  • Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
  • Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
  • All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
  • Taylor's Foundation/ Diploma Programme
  • Pass with min. CGPA 2.00
  • Taylor’s Foundation in Arts (FIA)
  • Taylor’s Diploma in Communication (DICM)
  • Sijil Tinggi Persekolahan Malaysia (STPM)
  • Unified Examination Certificate (UEC)
  • Pass with min. 5Bs including English
  • (Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)
  • Canadian Pre-University (CPU)
  • Min. average of 55% in 6 subjects
  • International Baccalaureate (IB)
  • Min. 24 points in 6 subjects
  • Monash University Foundation Year (MUFY)
  • Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
  • Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
  • Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
  • Pass Matriculation from an institution recognised by MOHE; or
  • Any other equiv. qualification recognized by M'sian Government.
  • Application via APEL A is allowed. For the requirements please refer to the index page.

Career Prospects

  • Integrated Marketing Communication Specialist
  • Campaign Director
  • Branding Specialist
  • Brand Developer
  • Social Media Specialist/Coordinator
  • Customer Engagement Associate
  • Copywriter
  • Creative Director
  • Production Designer
  • Media Buyer/Planner
  • Web Designer
  • Traffic Manager
  • Digital Content Creator

Interested in Bachelor of Mass Communication (Honours) in Advertising and Brand Management?

Apply now and start your journey. Our team will guide you through the entire application process.

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