Bachelor of Mass Communication (Honours) in Public Relations and Event Management

Key Modules

• 1Programme Structure
• 2This degree programme is compatible with the new
• 3Taylor's Curriculum Framework
• 4, which allows you to mix and match study modules according to your preferences
• 5Introduction to Mass Communication
• 6Visual Communication
• 7Intercultural Communication
• 8Communication Theory
• 9Innovative Media
• 10Media Writing
• 11Media Analytics
• 12New Media and Society
• 13Media Law & Ethics
• 14Design for Events
• 15Events & Entertainment
• 16Events Operation
• 17Exhibition Management
• 18International Public Relations
• 19Promotional Writing
• 20Publicity and Media Relations
• 21Pubilc Relations Principles
• 22Crisis Management
• 23Research Methods
• 24Professional Media Workshop
• 25Final Project
• 26Research Project
• 27Public Relations Events Consultancy
• 28Internship
• 29Kursus Integriti dan Antirasuah (Integrity and Anti-Corruption)
• 30Emotional Intelligence in Action
• 31Youth and Leadership in Malaysia
• 32Community Impact and Engagement
• 33Falsafah dan Cabaran Semasa
• 34Aspirasi Negara Bangsa
• 35Bahasa Melayu Komunikasi 2
• 36Citra Malaysia (Malaysian Citra)
• 37Choose any TWO (2) Free Electives offered by Taylor’s University. Refer to the
• 38Flexible Education Guide
• 39*Subject to availability
• 40*Meet min. module pre & co-requisite

Entry Requirements

• Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).
• Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
• Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
• All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
• Taylor's Foundation/ Diploma Programme
• Pass with min. CGPA 2.00
• Taylor’s Foundation in Arts (FIA)
• Taylor’s Diploma in Communication (DICM)
• Sijil Tinggi Persekolahan Malaysia (STPM)
• Unified Examination Certificate (UEC)
• Pass with min. 5Bs including English
• (Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)
• Canadian Pre-University (CPU)
• Min. average of 55% in 6 subjects
• International Baccalaureate (IB)
• Min. 24 points in 6 subjects
• Monash University Foundation Year (MUFY)
• Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
• Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
• Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
• Pass Matriculation from an institution recognised by MOHE; or
• Any other equiv. qualification recognised by M'sian Government.
• Application via APEL A is allowed.

Career Prospects

• Campaign Director
• Corporate Affairs Manager
• Corporate Communication Manager
• Event Manager
• Public Relations Consultant
• Fashion Event Coordinator
• Wedding Planner
• Public Relations Manager
• Publicist