Bachelor of Mass Communication (Honours) in Public Relations and Marketing

Key Modules

• 1Programme Structure
• 2This degree programme is compatible with the new
• 3Taylor's Curriculum Framework
• 4Introduction to Mass Communication
• 5Visual Communication
• 6Intercultural Communication
• 7Communication Theory
• 8Innovative Media
• 9Media Writing
• 10Media Analytics
• 11New Media and Society
• 12Media Law & Ethics
• 13Public Relations Principles
• 14Promotional Writing
• 15Publicity and Media Relations
• 16Crisis Management
• 17Organisational Communication
• 18Introduction to Management
• 19Principles of Marketing
• 20Consumer Behaviour
• 21Relationship Marketing
• 22Research Methods
• 23Final Project
• 24Research Project
• 25Professional Media Workshop
• 26Public Relations Consultancy
• 27Internship
• 28Kursus Integriti dan Antirasuah (Integrity and Anti-Corruption)
• 29Emotional Intelligence in Action
• 30Youth and Leadership in Malaysia
• 31Community Impact and Engagement
• 32Falsafah dan Cabaran Semasa
• 33Aspirasi Negara Bangsa
• 34Bahasa Melayu Komunikasi 2
• 35Citra Malaysia (Malaysian Citra)
• 36Choose any TWO (2) Free Electives offered by Taylor’s University. Refer to the
• 37Flexible Education Guide
• 38*Subject to availability
• 39*Meet min. module pre & co-requisite

Entry Requirements

• Pass SPM/O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).
• Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
• Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
• All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
• Taylor's Foundation/ Diploma Programme
• Pass with min. CGPA 2.00
• Taylor’s Foundation in Arts (FIA)
• Taylor’s Diploma in Communication (DICM)
• Sijil Tinggi Persekolahan Malaysia (STPM)
• Unified Examination Certificate (UEC)
• Pass with min. 5Bs including English
• (Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)
• Canadian Pre-University (CPU)
• Min. average of 55% in 6 subjects
• International Baccalaureate (IB)
• Min. 24 points in 6 subjects
• Monash University Foundation Year (MUFY)
• Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
• Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
• Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
• Pass Matriculation from an institution recognised by MOHE; or
• Any other equiv. qualification recognized by M'sian Government.
• Application via APEL A is allowed. For the requirements please refer to the index page.

Career Prospects

• Brand Manager
• Campaign Director
• Corporate Affairs Manager
• Corporate Communication Manager
• Foreign Affairs Officer
• Market Researcher
• Public Relations & Marketing Consultant
• Public Relations Consultant
• Publicist
• Strategy Planning Manager