GetConsult
Back to Courses

Diploma in Digital Marketing

UCSI University

Level

diploma

Duration

2 years

Location

Kuala Lumpur, Malaysia

Tuition Fee

RM 64,233 (International, approximate total)

Intake

January, May and September

Program Overview

This programme is designed to equip students with the knowledge, practical skills and strategic mindset required to succeed in today’s digital economy. It provides broad-based theoretical and practical learning, alongside the managerial and entrepreneurial competencies needed for leadership roles. Students will develop analytical capabilities to support business growth while enhancing the creativity and innovation essential for strategic decision-making. The programme also fosters leadership qualities and a commitment to lifelong learning, preparing graduates to adapt to an evolving digital landscape and contribute meaningfully throughout their careers.

Key Modules

  • 1Effective Communication
  • 2Fundamental of Management
  • 3Introduction to Financial Accounting
  • 4Principles of Microeconomics
  • 5Business Essentials
  • 6Introduction to Operation Management
  • 7Introduction to Internet Technology (Diploma)
  • 8Introduction to Statistic
  • 9Quantitative Techniques
  • 10Introduction to Logistics and Supply Chain
  • 11Basics Practices of Marketing
  • 12Fundamentals of Digital Marketing
  • 13Introduction to International Business
  • 14Social Media Marketing (Diploma)
  • 15Introduction to Human Resource Management
  • 16Principles of Macroeconomics
  • 17Introduction to Organisational Behaviour
  • 18Introduction to Entrepreneurship
  • 19Business Ethics
  • 20Digital Multimedia Design
  • 21Brand Communication Design
  • 22Typography
  • 23Search Engine Optimisation
  • 24Content Marketing
  • 25Influencer Marketing
  • 26Marketing Analytics
  • 27Cooperative Placement
  • 28Compulsory Courses (MPU and HEPs courses)
  • 29U1 – Appreciation of Ethics and Civilisations
  • 30(Penghayatan Etika dan Peradaban)
  • 31U1 – Communication in Bahasa Melayu 2
  • 32(Bahasa Melayu Komunikasi 2)
  • 33All students:
  • 34U2 – Integrity and Anti-Corruption (Integriti dan Anti-Rasuah)
  • 35U4 – Extra-curricular Learning Experience 1
  • 36U4 – Extra-curricular Learning Experience 2
  • 37HEPs course – Effective Communication

Entry Requirements

  • Sijil Pelajaran Malaysia (SPM)
  • with a minimum of
  • three (3) credits
  • in any subject; or
  • Sijil Tinggi Persekolahan Malaysia (STPM)
  • Grade C (GP 2.00)
  • Sijil Tinggi Agama Malaysia (STAM)
  • Sijil Kemahiran Malaysia (SKM) Level 3
  • in a related field subject to the approval of Senate/Academic Board. Note: HEPs need to conduct specific screening and guidance related to the field of the program for the students; or
  • Certificate (Level 3 Malaysian Qualifications Framework, MQF)
  • in a related field; or
  • vi. Any other equivalent qualifications recognised by the Malaysian Government.
  • English language requirement for international student:
  • Achieve a minimum score of
  • Malaysian University English Test (MUET)
  • or equivalent to
  • Common European Framework of Reference for Languages (CEFR)
  • Surat JPT/GS 1000/630 Jld. 3(12), 6th March 2023
  • Syarat Kompetensi Bahasa Inggeris Kepada Pelajar Institusi Pendidikan Tinggi Swasta (IPTS) for equivalent English language assessments and score.

Career Prospects

  • Social media and content specialist
  • SEO/SEM executive
  • Digital marketing coordinator/management trainee
  • E-commerce marketing assistant

Interested in Diploma in Digital Marketing?

Apply now and start your journey. Our team will guide you through the entire application process.

Apply for This Course