Doctor of Business Administration (DBA)

Key Modules

• 1Programme Structure
• 2Core
• 3Leading People, Work and Organisations
• 4Strategic Marketing Decision for Value Creation
• 5Fintech and Financial Strategy for Decision Making
• 6Managing Dynamic Business Environment
• 7Driving Strategy, Innovation and Entrepreneurship
• 8Digital Transformation
• 9Managing Responsible Business
• 10Research
• 11Doctoral Research and Literature Review
• 12Quantitative Research
• 13Qualitative Research
• 14Research Proposal
• 15Thesis
• 16Dissertation in Practice
• 17Professor Dr Eddy S.C. Chong
• 18VIEW ALL LECTURERS
• 19Dr Hafezali Bin Iqbal Hussain
• 20Expertise: Economics, Business and Management, Finance, Corporate Finance
• 21Dr Lin Woon Leong
• 22Expertise: Sustainability, ESG
• 23Dr Sharmini A/P Gopinathan
• 24Expertise: Organisational Behaviour, People, Work and Society, Information Systems
• 25Dr Serene Yong Jing Yi
• 26Expertise: Strategic Human Resource Management, Intellectual Capital, Sustainability, ESG, SMEs
• 27Dr Ho Ree Chan
• 28Expertise: Technology Management, Electronic Commerce, Digital Marketing, Smart Tourism
• 29Dr Chong Wei Ying
• 30Expertise: Entrepreneurship, Design Thinking, Financial Planning
• 31Areas of Specialisation
• 32Interested to know more?
• 33New Start-ups/ Incubators
• 34Family Enterprise
• 35Strategic HRM
• 36E-commerce
• 37Wellbeing
• 38Design Thinking
• 39Machine Learning
• 40Entrepreneurship
• 41ESG
• 42Finance
• 43Fintech
• 44Financial Reporting
• 45Financial Inclusion
• 46Governance
• 47Healthcare Law
• 48Medical Law
• 49Market Valuation
• 50Taxation
• 51Tourism (Green Hotels, Sustainable Tourism)
• 52Accounting Information System
• 53Blockchain
• 54Business Ethics
• 55Corporate Governance
• 56Digital Marketing Analytics
• 57Education and Literacy
• 58Social Media Marketing
• 59Contemporary Information Technology
• 60Earnings Management
• 61Hybrid Work Arrangement
• 62Environmental and Economic Valuation
• 63Economic Growth and Development
• 64Environmental Economics, Natural Disasters, Biodiversity
• 65Housing and Urban Economics

Entry Requirements

• Fulfilling one of the requirements listed below:
• i. A Master’s degree (Level 7, MQF) in Business Administration, as accepted by the HEP Senate; OR
• ii. A Master’s degree (Level 7, MQF) in non-related fields, accepted by the HEP Senate, subject to having relevant working experience and rigorous internal assessment; OR
• iii. A Master’s degree (Level 7, MQF) in non-related fields, without relevant working experience, accepted by the HEP Senate, subject to passing prerequisite courses; OR
• iv. Other qualifications equivalent to a Master’s degree (Level 7, MQF) recognised by the Malaysian Government.
• Accreditation of Prior Experiential Learning (APEL)
• The following criteria shall apply for working adults applying for Accreditation of Prior Experiential Learning (APEL):
• All applicants are subjected to appropriate APEL assessments conducted by the Malaysian Qualifications Agency (MQA)
• The APEL provision is only to be applied to Malaysian nationalities
• Experience can be cumulative experience even before acquiring required qualification for a particular level of study. However, the experience must be relevant to the level of study as well as the content.
• Rigorous Internal Assessment
• Rigorous assessment to evaluate the suitability of an applicant for a programme through statement of purpose, interview and other methods may cover the following criteria:
• Demonstration of strong business experience, and that you have held significant managerial responsibilities.
• Evidence of any achievements in your professional life, for example, consistently performing at a high level, consistent career progression and any impact that you have had on your organisation.
• Professional skills that you have developed, for example, teamwork, leadership, problem-solving, negotiating and analytical skills.
• How you will contribute to your class and what experiences you can bring to the institution. (Lancaster University, 2021)
• The prerequisite courses must equip the applicant with necessary business knowledge of one level lower than the programme level:
• Managing Financial Resources
• Understanding Customers
• Understanding Environments and Strategic Planning
• International Students
• IELTS 6.0 (May join IEN preparatory course and achieve the IELTS score).
• : All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Career Prospects

• Academician
• Consultant
• C-level Executive
• Management Analyst
• Economist
• Entrepreneur
• Project Director
• Strategic Planner
• Director of Human Resources
• Senior Market Research Analyst
• Leadership in Government Agencies