Master in Digital Communication

Key Modules

• 1Fundamentals of Communication
• 2Media Theories
• 3PR Strategies
• 4Communication Theory and Practice
• 5Global Communication Competencies
• 6Digital Campaigns Management
• 7New Media Industries and Technologies
• 8Statistical Decision Making
• 9Research Methodology
• 10Digital Media Analytics
• 11Behavioural Science, Social Media & Marketing Analytics
• 12Project
• 13Marketing and Sustainability in the Age of Globalisation OR Design Thinking
• 14Managing Crisis Communication OR Managing Business Web Presence

Entry Requirements

• Bachelor’s degree: Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate. Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment. Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment. Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Career Prospects

• Digital Content Specialist
• Digital Media Designer
• Digital Media Specialist
• Social Media Campaign Advisor
• Digital Communication Manager
• Interactive Content Developer
• Digital Communications Strategist
• Corporate Communications Manager
• Senior Digital Content Strategist
• Multimedia Content Producer
• Digital Storytelling Specialist
• Social Media Manager
• Social Media Intelligence Analyst