Master in Strategic Communication

Program Overview

The Master in Strategic Communication programme which will be offered by UCSI University aims to provide graduates with the ability to apply the theoretical knowledge in strategic communication, digital and marketing communications to solve complex problems in that area.

The Master in Strategic Communication programme oﬀered by UCSI University focuses on the study of organizations as communicators across the governmental, non-governmental and corporate sectors, especially in the context of change associated with digitalization and globalization. In particular, it will examine the ways organizations communicate strategically, both internally and externally; and how communication contributes to shaping discourses and practices associated with leadership within organizations and across them.

Key Modules

1Core (Compulsory)

2Theories and Concepts in Media and Communications

3Methods of Research in Media & Communications

4Critical Approaches to Strategic Communications

5Electives (Select two)

6Corporate Communications

7Statistics in Strategic comm

8Big Data Analytics

9Crisis Communication

10Strategic Communication in Practice: Professional Perspectives

11Social Media Marketing Strategies

12Candidates will also be expected to complete a dissertation to graduate.

Entry Requirements

A bachelor’s degree with minimum CGPA of 2.75 or equivalent, as accepted by the HEP Senate

A bachelor’s degree or equivalent with minimum CGPA of 2.50 and not meeting CGPA of 2.75, can be accepted subject to rigorous internal assessment

A bachelor’s degree or equivalent not meeting CGPA of 2.50, can be accepted subject to a minimum of 5 years working experience in relevant field

Candidates without a Bachelor's degree

qualification in the related strategic communication fields

with a minimum of 5 years relevant working experience must take these two out of three bridging courses, as stipulated by the MQA:

Introduction to Mass Communication

Introduction to Public Relations

Brand Communication

Academic Requirements

English Language Requirements

International Students

As is the medium of instruction for all postgraduate programmes at UCSI University is the English Language, applicants must meet one of the following requirements to gain admission:

Pearson Test of English

Cambridge B1, B2, C1, C2, Linguaskill Online

Certified Intensive English Programme (CIEP) by ELS

Master in Strategic Communication

Program Overview

Key Modules

Entry Requirements

Interested in Master in Strategic Communication?