Master of Business Administration (Blue Ocean Strategy)

Program Overview

The MBA (Blue Ocean Strategy) programme aims to facilitate talent development for business practitioners and professionals. The programme features a Blue Ocean Strategy focus, where market differentiation is achieved through value innovation, making competition less relevant.

The programme is designed to nurture and empower future leaders and managers who will make a significant impact in the marketplace. The curriculum provides learners with a holistic view of business, equipping them with the knowledge and skills to transcend competition and create uncontested market space.

This programme is tailored to equip learners with the essentials to succeed in a broad range of business environments, including SMEs, MNCs, startups, and the public sector, among others.

Key Modules

1Core Courses

2Marketing Management

3Leadership

4Blue Ocean Strategy

5Business Accounting for Decision Making

6Research Design and Analysis

7Business Communication and Negotiation

8Economies for Strategic Planning

9Blue Ocean Strategy Consulting Practice

10Corporate Strategic Management

11Applied Blue Ocean Case Study

12Electives

13Consumer Behaviour

14Financial Management and Policy

15Entrepreneurship

16Human Resource Management

Entry Requirements

i. A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; OR

ii. A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting the CGPA of 2.50 can be accepted, subject to a rigorous internal assessment****; OR

iii. A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience*****, subject to a rigorous internal assessment****; OR

iv. A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses******; OR

v. Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.

Academic Requirements

English Language Requirements

IELTS Academic minimum Band 6.0

TOEFL iBT minimum 4

Cambridge English Qualification and Test minimum score of 169

Pearson Test of English minimum score 59

MUET minimum Band 4

Certified Intensive English Programme (CIEP) by ELS minimum score of 109

Master of Business Administration (Blue Ocean Strategy)

Program Overview

Key Modules

Entry Requirements

Career Prospects

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