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Master of Science in Digital Marketing

Asia Pacific University of Technology & Innovation

Level

master

Duration

1+ year

Location

Kuala Lumpur, Malaysia

Entry Exams

IELTS : 6.0

Tuition Fee

RM42,000 (USD11,050) (International, total)

Intake

30 November 2026

Program Overview

This programme is specifically designed to provide:

Advanced theoretical frameworks, critical analytical capabilities, and practical competencies—enriched by the latest artificial intelligence (AI) developments in digital marketing.

Address the complexities of digital marketing in contemporary business environment.

Aligned with the evolving demands of the digital marketing environment, integrating cutting-edge methodologies and insights from leading industry experts.

Interconnect marketing landscape by engaging with real-world challenges that also includes global business paradigms.

Emphasis on Industry-Relevant Technologies whereby students will gain hands-on expertise in AIpowered tools and data analytics platforms.

Key Modules

  • 1Managing People
  • 2Understanding Customers
  • 3Managerial Finance
  • 4Business Environment & Strategic Planning
  • 5Consumer Behaviour and Branding in Digital Age
  • 6Marketing and Sustainability in the Age of Globalisation
  • 7Behavioural Science, Social Media & Marketing Analytics
  • 8Design Thinking
  • 9Managing Creativity and Innovation
  • 10Statistical Decision Making
  • 11Strategic Marketing Management
  • 12Digital Campaigns Management
  • 13Artificial Intelligence (AI) in Marketing
  • 14Research Methodology
  • 15Digital Marketing Tools and Trends
  • 16Project

Entry Requirements

  • Bachelor’s degree: Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate. Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment. Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment. Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Career Prospects

  • Digital Marketing Manager
  • Social Media Manager
  • Business Development Manager
  • Search Engine Optimization (SEO) Specialist
  • Digital Marketing Co-ordinator
  • Digital Marketing Analyst
  • Digital Marketing Associate
  • Chief Growth Officer
  • Product Development Manager
  • Brand Manager

Interested in Master of Science in Digital Marketing?

Apply now and start your journey. Our team will guide you through the entire application process.

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